In one of the best examples of viral marketing I have seen, Blendtech has taken on the task of blending an iPhone. The “Will it Blend” videos produce heart racing anxiety as they go about disintegrating everyday products. My favorite may be the crowbar. But in this latest video, Blendtech spokesperson Tom Dickson purees a brand new iPhone. Watching the video is a mixture of, “surely he is not going to… no! please don’t do that. Oh he really did it. Oh, wow that was really cool - huh, iSmoke?”
[tags]iPhone, iSmoke, Blendtech[/tags]
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